Our loose diamonds are cut for maximum sparkle

But most diamonds are cut badly on purpose

Cut determines beauty

Sadly, diamonds are sold by weight, not by beauty! So, In order preserve more of the diamond, most are cut with incorrect proportions.

Dull, lifeless diamonds

Most diamonds are cut either too long or too wide, which traps the light, yielding a much duller, more cloudy diamond.

We do diamonds differently

We hand-pick every diamond we sell, choosing only those correctly-proportioned and properly cut to unleash their maximum sparkle, regardless of their size.


No dull diamonds in the Diamond Room

From our electricity-created diamonds to traditional geological diamonds (in virtually every shape and size that exists), you’ll find no dull, lifeless diamonds here.

Contact Us

Book your private diamond showing and discover the Diamond Room!

Dallas: (214) 935-5667

Austin: (512) 458-4367

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