Our loose diamonds are cut for maximum sparkle
But most diamonds are cut badly on purpose
Cut determines beauty
Sadly, diamonds are sold by weight, not by beauty! So, In order preserve more of the diamond, most are cut with incorrect proportions.
Dull, lifeless diamonds
Most diamonds are cut either too long or too wide, which traps the light, yielding a much duller, more cloudy diamond.
We do diamonds differently
We hand-pick every diamond we sell, choosing only those correctly-proportioned and properly cut to unleash their maximum sparkle, regardless of their size.
PEEK AT OUR LOOSE-DIAMOND TREASURE TROVE
No dull diamonds in the Diamond Room
From our electricity-created diamonds to traditional geological diamonds (in virtually every shape and size that exists), you’ll find no dull, lifeless diamonds here.
Book your private diamond showing and discover the Diamond Room!
Dallas: (214) 935-5667
Austin: (512) 458-4367