Hubolt WATCHES

Hublot’s driving passion is “The Art of Fusion.” This motto drives them to create their unique designs that create effortless and modern luxury.

The company puts great value in the development of every feature of the watch. From materials to movement, every aspect of the watch has been designed by the Hublot team.

One material developed by the Hublot team is called “Magic Gold.” Magic Gold is an 18 karat scratch-proof gold alloy that combines luxury and durability into one material. The fusion of luxury and durability is a staple of the Hublot brand.

Hublot watches are known for their porthole shape. In fact, “Hublot” means “porthole” in French. The bezel of Hublot watches contain H-screws that make it look like a porthole. The other visual cue of a Hublot watch is its unique combination of runner and precious metals.

History of Hublot

Hublot was founded in 1980 by an Italian watchmaker Carlo Crocco. Hublot is unique in an industry that has traditionally been dominated by companies that have been around for decades. While it did take a while for Hublot to be seen as a luxury brand, their dismissal of tradition and search for innovation in design has allowed the company to rise in the ranks and become a powerhouse of luxury wrist watches.

Carlo Crocco was no stranger to the luxury jewelry company, being born into the family that runs the Binda group. The Binda Group is a luxury Italian company that develops high-end watches, jewelry and leather accessories. Perhaps most notable of the Binda Groups holdings is the Briel watch company.

Crocco was slated to take over the Binda Group, but instead opted to launch his own brand of watches. He wanted to produce a watch that strayed away from tradition and reshaped the industry.

In 1980, Crocco opened his doors and presented his watch at the Baselworld watch fair. The watch was a hit at Basel due to one very particular innovation – the band was made of rubber. Luxury watches before this were typically crafted from precious metals and leathers. This was no ordinary rubber; it was a unique material that Crocco had developed for the watched.

Although the watches were a hit at the fair, it still took a while for the brand to gain some serious footing worldwide. After Basel, Crocco and his team had to work hard to establish brand recognition. He faced the unique challenge of communicating the value because the band wasn’t a flashy precious metal. Instead, the value of the Hublot watch lied in the complexity of the mechanism.

After years of hard work, the brand saw success and was worn by celebrities around the world.

Unfortunately, by the early 2000’s the company’s growth had slowed. They brought on a new CEO to help revive the brand. Once again, they shook up the luxury watch industry by introducing the Big Bang Chronograph at Basel in 2005. While traditionalists might not find the Hublot designs appealing, the company has paved the way to modern and refreshingly designed high-end watches.